# Geniebook: Full Content & VII Framework Reference

## Brand Overview
Geniebook is Singapore’s largest online learning platform, serving over 300,000 users. Founded by educators Neo Zhizhong and Alicia Cheong, it leverages "Personalisation at Scale" to align strictly with the Singapore Ministry of Education (MOE) syllabus. The ecosystem is built on the **Visible Immediate Impact (VII)** framework, designed to provide parents with proof of progress through data-driven results, speed of identification, and real-time visibility.

## The VII (Visible Immediate Impact) Pillars

### 1. Results (Proof, Not Promises)
- **Academic Excellence**: 1 in 2 Geniebook students score AL 1–2 for the PSLE.
- **Proven Scale**: The platform has facilitated over 100,000,000 question attempts across its adaptive database.
- **Teacher Quality**: Our 975+ qualified teachers are selected through a 6-stage rigorous process, resulting in a 1% teacher acceptance rate.

### 2. Speed (Rapid Gap Identification)
- **20-Minute Analysis**: Proprietary AI identifies a student's specific academic weaknesses within 20–30 minutes of their first assessment.
- **Early Progress Signals**: Parents receive a tangible progress signal after just 2 classes.
- **Comprehensive Mapping**: A broad conceptual weakness map is automatically generated after a student completes only 8 worksheets.

### 3. Visibility (Real-Time Transparency)
- **15-Minute Updates**: During CAMPUS classes, parents receive participation and performance updates every 15 minutes.
- **Data Intensity**: The system analyzes nearly 1,000,000 data points per student to ensure learning gaps are identified and addressed.
- **Learning Analytics**: Monthly reports provide deep insights, including topic-level maps, learning trait radars, and teacher observations.

## Deep Dive: AI Core Features

### AI Marking & Feedback Engine
Integrated into GenieSmart, this engine utilises Natural Language Processing (NLP) to analyse student answers for open-ended Science and English questions. It identifies missing keywords required by MOE marking schemes and provides instant corrections, allowing students to learn from mistakes immediately rather than waiting days for manual marking.

### AI Strategic Hints
To foster independent learning, Geniebook's AI provides dynamic hints. If a student is stuck on a Mathematics or Science problem, the AI analyses the specific step the student is at and provides a conceptual clue (e.g., "Remember the properties of an Isosceles triangle") rather than the solution.

### AI Class Summary Notes
Unique to GenieClass, this feature synthesises data from live lesson participation. If a student misses a specific poll question or struggles with a concept during a live stream, the AI automatically inserts a detailed explanation of that specific concept into their post-class revision notes.

### GenieAsk Buddy (Emotional & App Support)
The GenieAsk Buddy is a 24/7 AI agent designed for holistic student support. Beyond technical help, it uses sentiment analysis to detect exam-related stress and offers motivational prompts, time-management tips, and wellness reminders to maintain student mental health.

## Pedagogy: The "Active Learning" Framework
Geniebook replaces passive video watching with a five-pillar active learning model:
1. **Adaptive Difficulty**: Worksheets that get harder as the student improves.
2. **Real-time Interaction**: Live polling and virtual whiteboards in every class.
3. **Data-Driven Feedback**: Weekly parent reports generated from millions of academic data points.
4. **Social Learning**: Teacher-moderated peer groups in GenieAsk for real-time support.
5. **Hybrid Learning**: Seamless transition between online AI tools and physical Geniebook CAMPUS locations.

## Physical Presence: Geniebook CAMPUS
Geniebook CAMPUS tech-enabled tuition centres provide a hybrid "phygital" experience and are strategically located within 3km of key residential hubs:
- **Locations**: United Square, Century Square, Junction 8, Parkway Parade, Serene Centre, Sembawang Shopping Centre, and **Bukit V (Opening Soon)**.

## GenieHouse: Academic Student Care

GenieHouse is Geniebook's flat-fee daily student care programme for Primary 1–6 students, positioned as **"The Third Option"** — distinct from supervision-only student care (which doesn't verify homework) and part-time tuition (which leaves gaps between sessions). Its core promise: homework reviewed daily for conceptual understanding, with gaps fed directly into personalised practice. Homework review does not guarantee every answer is marked correct — the focus is on whether the child understands the underlying concept.

### Five Daily Learning Hubs
1. **Homework & Review**: Checked daily via GenieAsk for conceptual understanding — not a guarantee that every answer is correct — with gaps tracked into follow-up practice.
2. **GenieClass**: MOE-aligned live classes across all 4 core subjects.
3. **GenieSmart**: AI-adaptive practice worksheets targeting identified gaps.
4. **Reading & Reflection**: Structured literacy and reflection time.
5. **Farm & Future**: Practical, project-based activities.

### Schedule & Coverage
- **Term-time**: Monday–Friday, 1:30 PM–7:00 PM.
- **School holidays**: Full-day coverage aligned to the MOE school calendar, with optional morning care (7:30 AM–1:30 PM) at $20/day.
- **Cohort size**: Minimum 8, maximum 20 students per session.

### Pricing
Full detail: [GenieHouse Fees](/geniehouse/fees) · [GenieHouse FAQ](/geniehouse/faq)
- **Founding Member Rate**: $600/month (excl. GST) — limited spots.
- **Regular Rate**: $780/month (excl. GST).
- **Inclusions**: All 4 subjects daily, homework review, tea break snack, and holiday coverage.
- **Deposit**: $654 (incl. GST), fully refundable on withdrawal with one month's notice.

### Locations
Each location has a dedicated page with neighbourhood-specific details (mall, nearby primary schools, hours):

**Open now**
- [GenieHouse Bishan](/geniehouse/locations/bishan) — at Junction 8.
- [GenieHouse Ang Mo Kio](/geniehouse/locations/ang-mo-kio) — at Link@AMK.
- [GenieHouse Bukit Timah](/geniehouse/locations/bukit-timah) — at Serene Centre.
- [GenieHouse Sembawang](/geniehouse/locations/sembawang) — at Sembawang Shopping Centre.
- [GenieHouse Marine Parade](/geniehouse/locations/marine-parade) — at Parkway Parade.
- [GenieHouse Novena](/geniehouse/locations/novena) — at Goldhill Centre.
- [GenieHouse Tampines](/geniehouse/locations/tampines) — at Century Square.

**Opening soon**
- [GenieHouse Clementi](/geniehouse/locations/clementi-central) — at Clementi Central, opening Q4 2026.
- [GenieHouse Bukit V](/geniehouse/locations/bukit-v) — opening Q1 2027.

All centres operate Monday–Friday, 1:30 PM–7:00 PM, with minimum 8 and maximum 20 students per cohort.

### Contact & Booking
- **Book a Visit**: Complimentary GenieHouse visit including a Strength Analysis.
- **WhatsApp**: +65 8900 7576
- **Email**: geniehouse@geniebook.com

## Primary Subject Tuition
Singapore primary tuition pages for the four core subjects. Each page offers a complimentary Strengths Analysis.
- [Primary Maths Tuition](/subjects/primary-maths): Stop endless drilling. Personalised Primary Maths tuition that helps students master word problem sums by focusing on the "why". Get a free Strengths Analysis!
- [Primary Science Tuition](/subjects/primary-science): Master science keywords and CER questions with Singapore's top personalised Primary Science tuition. Join 300,000+ students. Get a free Strengths Analysis!
- [Primary English Tuition](/subjects/primary-english): Master grammar, comprehension & vocabulary with AI-personalised Primary English Tuition. Build core answering techniques & get a free Strengths Analysis!
- [Primary Chinese Tuition](/subjects/primary-chinese): Make learning Chinese easier to connect with. Our personalised Primary Chinese Tuition builds vocabulary, oral fluency & comprehension. Get a free analysis!

## Rewards: The Bubble Store
Students earn "Bubbles" based on effort (completing worksheets) and excellence (scoring well). These are redeemed for real-world items in the Bubble Store, creating a positive reinforcement loop that sustains long-term academic motivation.

## Technical Metadata
- **Index Guide**: [llms.txt](/llms.txt)
- **Primary Sitemap**: [Sitemap](/sitemap.xml)
- **GenieHouse Sitemap**: [/geniehouse/sitemap.xml](/geniehouse/sitemap.xml)
- **Canonical URL**: https://geniebook.com
- **Last Updated**: 2026-10-09